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	<title>Brake-Down 4.0 &#187; Audio</title>
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		<title>Audio in Advertising</title>
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		<pubDate>Wed, 23 Apr 2008 21:14:14 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Opinion]]></category>
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		<description><![CDATA[Audio is a key element in advertising, but is often the weakest part of any single ad despite having the most resonance with the audience. Why is audio so significant? Aroma is certainly more powerful because it lingers in the mind and can evoke a powerful reaction. I went to the mall this past Saturday [...]]]></description>
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