Steve Jobs interviewed about Paul Rand
Posted on November 9th, 2010 | Categories: Design | Comments: None
Stumbled upon this fantastic video of Apple founder Steve Jobs being interviewed about what it was like to work with Paul Rand. Interesting glimpse into the mind of one of the grandfathers of graphic design. I especially appreciate the comment on his approach to design as a method of problem solving and not just an artistic challenge. A good designer understands this; design is not about personal creativity, it is the application of creativity.
