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	<title>Brake-Down 4.0 &#187; Design</title>
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	<link>http://brake-down.com</link>
	<description>Matt Beischel&#039;s Design Blog</description>
	<lastBuildDate>Mon, 13 Dec 2010 19:02:45 +0000</lastBuildDate>
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		<title>Stop Putting Content on Your Twitter Backgrounds</title>
		<link>http://brake-down.com/stop-putting-content-on-your-twitter-backgrounds/</link>
		<comments>http://brake-down.com/stop-putting-content-on-your-twitter-backgrounds/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 19:02:45 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[background]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=564</guid>
		<description><![CDATA[Stop it. Just stop. You don&#8217;t have absolute control over the layout. Form is defeating function. You think it&#8217;s clever design but your precious contact info is getting cut off. I get it. You want that contact info out there so that it generates revenue. Put it in your account description instead. I went through [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pocket Portfolio</title>
		<link>http://brake-down.com/pocket-portfolio/</link>
		<comments>http://brake-down.com/pocket-portfolio/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 19:25:19 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[how-to]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[portable]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=539</guid>
		<description><![CDATA[I recently picked up a Motorola Milestone XT720. Browsing through the marketplace, I found a variety of PDF readers. Any graphic designer worth their salt maintains a PDF portfolio. This got me thinking; can I fine-tune my portfolio to display on my phone? I decided to test the idea with what I&#8217;m going to call [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Steve Jobs interviewed about Paul Rand</title>
		<link>http://brake-down.com/steve-jobs-interviewed-about-paul-rand/</link>
		<comments>http://brake-down.com/steve-jobs-interviewed-about-paul-rand/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 18:07:43 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=533</guid>
		<description><![CDATA[Stumbled upon this fantastic video of Apple founder Steve Jobs being interviewed about what it was like to work with Paul Rand. Interesting glimpse into the mind of one of the grandfathers of graphic design. I especially appreciate the comment on his approach to design as a method of problem solving and not just an [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Logos Must be Adaptable</title>
		<link>http://brake-down.com/logos-must-be-adaptable/</link>
		<comments>http://brake-down.com/logos-must-be-adaptable/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 16:34:19 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[adaptability]]></category>
		<category><![CDATA[Business Card]]></category>
		<category><![CDATA[vinyl]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=507</guid>
		<description><![CDATA[Logo design is a deceptively in-depth process requiring research, conceptualizing, mock-ups, revisions, etc. Nothing new to the seasoned design professional. Adaptability is key when creating a logo; it is perhaps the most important characteristic necessary for a solid logo. I recently finished work on a new logo for Dan, The Aquarium Maintenance Man, which I&#8217;m [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Le Thermogène</title>
		<link>http://brake-down.com/le-thermogene/</link>
		<comments>http://brake-down.com/le-thermogene/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 18:03:54 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Affichiste]]></category>
		<category><![CDATA[Art History]]></category>
		<category><![CDATA[Le Thermogène]]></category>
		<category><![CDATA[Leonetto Cappiello]]></category>
		<category><![CDATA[Poster]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=377</guid>
		<description><![CDATA[The Vintage Poster Bank opened a shop just up the street from my house a few years ago. They have this great corner-angle building (sort of like a mini Flat-Iron Building) on Delta that has long, open window spaces where they display all these awesome old advertising posters. It&#8217;s a great place to find inspiration [...]]]></description>
		<wfw:commentRss>http://brake-down.com/le-thermogene/feed/</wfw:commentRss>
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		<title>The Importance of Proofing pt1</title>
		<link>http://brake-down.com/the-importance-of-proofing/</link>
		<comments>http://brake-down.com/the-importance-of-proofing/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 19:39:46 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Competence]]></category>
		<category><![CDATA[Consumer Faith]]></category>
		<category><![CDATA[Cost]]></category>
		<category><![CDATA[Misspelling]]></category>
		<category><![CDATA[Plagiarism]]></category>
		<category><![CDATA[Printing]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Proofing]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=274</guid>
		<description><![CDATA[Never mind the &#8220;almost plagiarism&#8221; game title. Never mind the clone stamp botch on the right side. Never mind the mis-alignment of &#8220;4&#8243; with IPHONE. Look at that text in that big green circle. Look at it. Really? This terrible cash-grab advertisement demonstrates exactly why design proofing is so important. Why do you proof? Two [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Kool-Aid Man Rasterbation</title>
		<link>http://brake-down.com/kool-aid-man-rasterbation/</link>
		<comments>http://brake-down.com/kool-aid-man-rasterbation/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 17:17:36 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Halftone]]></category>
		<category><![CDATA[Kool-Aid Man]]></category>
		<category><![CDATA[Pagination]]></category>
		<category><![CDATA[Pop Art]]></category>
		<category><![CDATA[Poster]]></category>
		<category><![CDATA[Rasterbate]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=248</guid>
		<description><![CDATA[Every quarter we hang up student artwork on the walls of our floor. The wall next to my office door is pretty pockmarked from all the push pins used to hold up said work; it&#8217;s pretty ugly looking. Ricky thought we should cover the wall with posters, which I agreed was a great idea. We [...]]]></description>
		<wfw:commentRss>http://brake-down.com/kool-aid-man-rasterbation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-Marketing = Anime?</title>
		<link>http://brake-down.com/e-marketing-anime/</link>
		<comments>http://brake-down.com/e-marketing-anime/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 23:05:42 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Anime]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Color]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Manga]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=180</guid>
		<description><![CDATA[What the hell. This is a real textbook. A real textbook that costs $90 dollars. Seriously, anime? This isn&#8217;t an isolated incident either; there&#8217;s also The Manga Guide to Calculus and The Manga Guide to Molecular Biology, among other choice selections for the discriminating Japanophile who cannot function unless absorbing information via Japanese comic art. [...]]]></description>
		<wfw:commentRss>http://brake-down.com/e-marketing-anime/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building a Better MySpace</title>
		<link>http://brake-down.com/building-a-better-myspace/</link>
		<comments>http://brake-down.com/building-a-better-myspace/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 17:22:28 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Project]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[MySpace]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=99</guid>
		<description><![CDATA[I had a client approach me and ask if I knew how to customize MySpace. I replied &#8220;Sure can!&#8221; thinking that it couldn&#8217;t possibly be that difficult. Oh sweet merciful Jesus was I ever wrong. Instead of elegant semantic code full of classes to hook into, MySpace is a horrible mishmash of tables, divs, and [...]]]></description>
		<wfw:commentRss>http://brake-down.com/building-a-better-myspace/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MAKE MY LOGO BIGGER</title>
		<link>http://brake-down.com/make-my-logo-bigger/</link>
		<comments>http://brake-down.com/make-my-logo-bigger/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 19:34:45 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=97</guid>
		<description><![CDATA[I could probably do a better job if I had some of this stuff: Make My Logo Bigger Cream. It&#8217;s a marketing managers dream come true. A sarcastic designer fed up with dictations from upper management? Nahhhh, that never happens. And on a side note&#8230; Just noticed that Google Ads is serving up an ad [...]]]></description>
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		<slash:comments>1</slash:comments>
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