<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Brake-Down 4.0 &#187; Advertising</title>
	<atom:link href="http://brake-down.com/category/design/advertising-design/feed/" rel="self" type="application/rss+xml" />
	<link>http://brake-down.com</link>
	<description>Matt Beischel&#039;s Design Blog</description>
	<lastBuildDate>Mon, 13 Dec 2010 19:02:45 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Le Thermogène</title>
		<link>http://brake-down.com/le-thermogene/</link>
		<comments>http://brake-down.com/le-thermogene/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 18:03:54 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Affichiste]]></category>
		<category><![CDATA[Art History]]></category>
		<category><![CDATA[Le Thermogène]]></category>
		<category><![CDATA[Leonetto Cappiello]]></category>
		<category><![CDATA[Poster]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=377</guid>
		<description><![CDATA[The Vintage Poster Bank opened a shop just up the street from my house a few years ago. They have this great corner-angle building (sort of like a mini Flat-Iron Building) on Delta that has long, open window spaces where they display all these awesome old advertising posters. It&#8217;s a great place to find inspiration [...]]]></description>
		<wfw:commentRss>http://brake-down.com/le-thermogene/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Audio in Advertising</title>
		<link>http://brake-down.com/audio-in-advertising/</link>
		<comments>http://brake-down.com/audio-in-advertising/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 21:14:14 +0000</pubDate>
		<dc:creator>Matt Beischel</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://brake-down.com/?p=22</guid>
		<description><![CDATA[Audio is a key element in advertising, but is often the weakest part of any single ad despite having the most resonance with the audience. Why is audio so significant? Aroma is certainly more powerful because it lingers in the mind and can evoke a powerful reaction. I went to the mall this past Saturday [...]]]></description>
		<wfw:commentRss>http://brake-down.com/audio-in-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

